Indian Society of Agribusiness Professionals

ISAP Monthly E-newsletter, Volume 9, Issue:2 (Feb, 2016)


- ISAP Activities

-Prominent Contributors to Agriculture

- Science & Technology

- News Highlights


ISAP, the parent body of IAP, which also started as an electronic group in 2001, achieved the following highlights since then:
  • ISAP group and page on Facebook and linkedin cater to more than 100,000 professionals on a daily basis with thousands of posts every month and answers to huge number of queries and interactions generated through these platforms.
  • Reached 1500 Villages, 49 blocks, 27 districts in 15 States
  • Touched and transformed the lives of 5 lakh Indian farming families
  • Provided Entrepreneurship Development training to 3396 agri-graduates and incubated 1059 successful ventures
  • Trained 6611 BPL rural youth on vocational skills and helped them gain meaningful livelihoods.
  • Certified 467 agri-graduates under India Crop Certified Adviser Program
  • Satisfactorily answered more than 5 lakh farmer queries through our Kisan Call Centres (KCC) in Bhopal (MP) and Gulbarga (Karnataka)
  • Successfully established two 100 bedded rural hospitals in West Bengal
  • Successfully running multi-seater health helpline in Lucknow (Uttar Pradesh)
  • Set up 36 water treatment plants for village drinking water supply schemes in various states
  • Successfully running Community Radio Station "Kissan Vani Sironj" in District vidisha (M.P)
  • Created more than 100 farmer producer companies owned by 100,000 farmers across India

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ISAP Activities

OCPF-IFS Project, Rajasthan

ISAP has initiated the OCPF-IFS project in the districts of Baran, Bundi and Sawai Madhopur (Rajasthan). The main objective of this program is to strengthen food and nutrition security and to improve livelihood of small and marginal farmers of Southeastern Rajasthan. The program is also aimed at building effective and cost-efficient collaboration between producers, industry, governments, civil society organizations and other stakeholders for commodity-based development. A total of 9600 farmers will directly be benefitted with this program.

Monthly Activities :-

In Bonli block of Sawai Madhopur district this month, 3 IFS trainings were conducted on making matka pesticides. The purpose of these trainings was to promote the use of bio-pesticides among the farmers of the project areas. The farmers were made aware of the benefits of bio-pesticides like environment friendly and less expensive as compared to other chemical pesticides. This concept of bio-pesticides was well received by the farmers.

2 Farmer Field Days (FFDs) were conducted in Khandar block of Sawai Madhopur district this week on field demonstration sites of tomato and potato crops. Farmers were educated on package of practices adopted in the demo farms. In FFDs, farmers also get chance to learn from their fellow farmers, who have already adopted the advance techniques.

Also, seed production trainings were conducted in Khandar and Bonli blocks, where farmers were made aware of the rouging techniques practiced in wheat crop and to improve the quality of the crop. On the other hand transplanting operations in case of carrot crop was performed in Hindoli block. In select areas, seed delivery systems will be established.

A theoretical as well as practical training on apiculture was conducted for IFS farmers in Khandar block of Sawai Madhopur district. Under this program, farmers were given training on different aspects of bee-keeping. This training was provided to encourage project farmers to undertake apiculture as an allied activity along with their regular farming to help improving their incomes.

Construction work of Agri-Village Resource Centres (AVRCs) is in full swing at Hindoli block of Bundi district and Khandar block of Sawai Madhopur district. The construction work for both these AVRC's is expected to be completed in the month of March, 2016. Each AVRC is comprised of an FPO office, an aggregation centre, a processing unit, farm mechanization centre, a plant nursery, a computer education centre, a Primary Health Care Unit, Women Skill Development Centre and Child Recreation Centre.

Farmer field day being conducted in Khandar block of Sawai Madhopur district

Farmers of Bonli block attending training on making matka pesticides

In Hindoli block of Bundi district, farmers being trained on transplanting techniques in carrot crop

OCPF-AES Project, Karnataka

In phase I, OCPF-AES project was started as soil health improvement and yield enhancement program. In a span of four years, the project got culminated into institutionalization of project farmers into "Farmer Producer organizations" (FPOs) and integration of these FPOs into the existing market value chain. In 1st phase, ISAP has formed total seven (7) Farmer Producer Organizations in districts of Gulbarga, Bidar and Raichur. In phase II, emphasis is largely on making these FPOs sustainable through market integration, infrastructure support and convergence with various schemes.

Monthly Activities :-

In Karnataka, through the OCPF-AES Project, Indian Society of Agribusiness Professionals has taken a step forward towards community services by establishing a computer education center in its HRD block of the Agri-village resource centre under Afzalpur Farmers Federation in Gudur village of Afzalpur taluk of Gulbarga district. Under the guidance of trainers, computer education is provided mainly to the girl child of the project area. These students are charged a nominal fee. Around 20 students have enrolled for the computer education classes in the month of February, 2016.

For improvising the working approach of the FPO's, a meeting was conducted on 24-02-2016 for the board of directors of Sri Anaveerabdreshwara Chittapur Farmers Society in Hebbal village of Gulbarga district. The BoD members were re-elected during the meeting along with President and Vice President. These efforts are made to make the FPO work in a professional and independent manner.

Children receiving computer education at the computer training centre at Afzalpur Farmers Federation in Gudur village, Afzalpur taluk, District-Gulbarga


FPO Promotion under various government schemes

SFAC sponsored projects

Indian Society of Agribusiness Professionals (ISAP) has been delegated the responsibility for setting up 47 Farmer Producer Organizations (FPOs) by Small Farmers' Agribusiness Consortium (SFAC). ISAP has to set up these FPOs in the states of Madhya Pradesh, Haryana, Rajasthan, Karnataka, Maharashtra and Telangana. Each FPO will be comprised of 1000 farmers. Objectives of the project are:
• Strengthening the farmers' competence through training programs, exposure visits and demonstration of best agricultural and allied practices.
• Increasing marketing opportunities for output marketing, via collective action and increasing linkage of the producer groups to fair and remunerative markets.
• Providing input, information and modern technological services pertaining to agriculture and allied activities, by developing community based sustainable agribusiness models.

Monthly Activities :-

Under these programs, 17 FPOs have been registered so far; 2 under MIDH-Haryana, 4 under NFSM-Raichur, 5 under NFSM-Aurangabad, 4 under MP Special project-1 and 7 under Karnataka Special project (KSP). 6 FPOs, planned to be formed under NFSM, are under the process of registration. 8 FPOs in Karnataka under Karnataka special process are in the process of registration. Continuous meetings are being conducted with the project farmers to improve their knowledge about the interventions. Elections of Board of Director for FPOs are currently ongoing in Rajasthan (VIUC-Ajmer project). Each FPO consists of 50 Farmer Interest Groups (FIGs). Trainings are being given to the project farmers using Audio Visual Aids, on Good Agriculture Practices (GAPs). Help of scientists from local KVKs are also taken for conducting training programs for the farmers. 300 crop demonstration programs, for Rabi season wheat crop, have been set up under MP Special Project-2. The program covers total eight FPOs and 300 acre farm land. Micronutrients were provided to the farmers, for application in wheat crop, under the intervention.

The farmers were also educated about relevance of micronutrients for plant growth. Project farmers under MP special project-2 were also benefited by the state government schemes. Farmers of Piparia, shivpuri and Guna blocks were provided mini seed kits. These kits includes seeds of seven vegetables like chilly, bottle gourd, tomato etc. Exposure visit of farmers under MP special project -2 were also made to the nearest Krishi Vigyan Kendras (KVKs). 50 farmers of Guna block were given training and taken out for the exposure visit by state Horticulture department. Training was given by Horticulture scientists on Good Agriculture Practices (GAP) like sowing techniques of a crop, drip irrigation methods, preparation of organic pesticides and how these are useful for a crop. For exposure visit, they were taken to the Zamra village in Guna district. There farmers were educated on cultivation techniques under protected environmental conditions.

Glimpses of mini seed kit distribution, training and exposure visit under MP Special Project-2:

Mini seed kit distribution at Shivpuri block

Mini seed kit distribution at Hoshangabad district

Glimpses of training by Horticulture department on Good Agricultural Practices

Glimpses of farmers of Sirsa district under the project MIDH-Haryana were also given the training by district Horticulture department on fruit ripening

Project SHARE II:

This is the second phase of Project SHARE i.e. Sustainable Harvest Agriculture Resources and Environment. It aims to create change agents among farmers of corn, cotton and vegetable crop farming and also includes the concept of Integrated Farming Systems (IFS) and the concept of Model Village. This project is being implemented in the states of Karnataka, Maharashtra, Telangana and Uttar Pradesh.

During the course of the project, 45,000 farmers will be mobilized to form 45 FPOs and the women from the farming households will be encouraged to form SHGs so as to channelize their income and savings

Monthly Activities:-

So far 948 FIGs and 102 SHGs have been formed in the project area. Out of the total, 267 FIGs have been formed in Uttar Pradesh, 151 FIGs in Telangana, 155 Figs in Karnataka and 375 FIGs in Maharashtra.

Glimpses of the FIG formation and farmers meeting at Arni block of Yavatmal district

NABARD SHG Linkage Project :

ISAP has been delegated to set up 100 Women Self Help Groups (SHGs) by NABARD under 'NABARD SHG Bank Linkage Program' in Mandalgarh, district Bhilwara (Rajasthan). Each SHG formed under this program should be provided training on saving, inter-loaning, and other enterprising aspects. Scope of work also includes credit linkage of the groups with the banks.

Monthly Activities:-

A NABARD SHG Credit linkage Fair was conducted in Bhaggunagar Village by ISAP on 25th February, 2016. The fair was attended by.

1. Chief Guest - Mr. Ranjeet Singh Chundawat- MD Central Cooperative Bank, Bhilwara
2. Guest -Mr.Ballu Ram Sharma - AEO Central Cooperative Bank, Bhilwara
3. Guest – Mr. Shiv Kumar Gupta- DDM NABARD, Bhilwara
4. Mr.Kalyan Mal Meena - LS Central Cooperative Bank, Block-Jahajpur Bhilwara
5. Mr Amba Lal Meena - Secretary KVSS, Kishangarh
6. Mr.Narendra Kumar Singh -SHG Coordinator& ISAP SHG Worker, Block Jahajpur
7. Mr. Mahendra Singh Solanki -OCPF coordinator, Bundi

During this fair, 11 SHGs were cumulatively given loan to the tune of INR 4.40 lakh. Chief guest distributed these cheques to the presidents of SHGs. Experts informed SHGs on various ways of utilizing loan amount to help improving income of their members on sustainable basis.

Below is the list of SHGs that were provided with the cheques of loan amount:

Sl No.

Name of SHGs


Loan amount (INR)


Shiv Shankar SHG




Jogniya SHG




HariOm SHG




Veer Gurjar SHG




Jogniya SHG




Bhole Shankar SHG




Shree Devnarayan SHG




Ma Sahu SHG




Salasar Balaji SHG




Shree Devnarayan SHG




Chamunda SHG



Glimpses of Credit Linkage Fair at Bhaggunagar village, Jhajpur block of Bhilwara district

Agri-clinic Agri-business Program –

ISAP is running Entrepreneurship Development Program (EDP) in 12 states under the aegis of MANAGE. This training is provided to unemployed agriculture and allied sector graduates. After training, ISAP provides active hand-holding support to these trained agripreneurs for the setting up their own business venture. ISAP has so far trained 4635 agri-preneurs in Assam, Chhattisgarh, Haryana, Himachal Pradesh, Gujarat, Jharkhand, J&K, Madhya Pradesh, Mizoram, Nagaland, Punjab, Rajasthan, Uttarakhand and West Bengal. Out of these 4635, around 1675 agripreneurs have established their independent business successfully. We share one such success story with our readers in each ISAP newsletter.

Success Story (Srinagar)

“In order to succeed we must first believe that we can “says Dr Farheen Mushtaq an agripreneur who is an inspiration for women of her village. “I have always seen men working and women managing the household chores, but I always wanted to work like other people “adds Farheen.  Dr Farheen completed her graduation from Srinagar after which she was intended to do something on her own instead of getting married and managing the household chores. She heard of ACABC training in Srinagar and joined the training of two months from 02.06.2011 to 03.08.2011 in ISAP Srinagar Centre. “The training provided me with the confidence to start the venture and overcoming the challenges that I came across” adds Farheen. “I was criticized that I may not be successful as starting a venture requires lot a risk and I might not be able to cope up with it” says Farheen. Inspite of criticism Dr Farheen started her venture with initial investment of 20 lakhs. The amount was big but she somehow managed it. She opened a shop of veterinary medicine distribution. After the business started doing well she also engaged herself in providing extension services and consultancy to the people of her village on veterinary medicines.  Currently Dr Farheen earns monthly income of 50,000 INR. “I am glad that I participated in the training of two moths as it provided me with the direction to work towards my dream of establishing a venture of my own” says, Dr Farheen.  She guides girls and women in her village who are willing to start their venture. She also provides employment to 4 people and she wants to continue the business in future.

ISAP wishes Dr Farheen all the best for her Future Endeavors.

Dr Farheen Can be contacted at Phone no: 9596154955,  Email:

Dr Farheen in her Veterinary Shop

Science & Technology

IFFCO Kisan Urban Greens

IFFCO Kisan Urban Greens is a customized informational app for all gardening enthusiasts. It has been designed keeping in mind, the lifestyle of today’s metropolitan   residents. The app has been created to guide people who are interested in gardening, by offering them recommendations for growing flowers & vegetables based on the soil condition, temperature, location, water requirement, sowing & blooming calendar etc., with an option to speak to subject matter experts, in case any additional information is required App can be downloaded through URL


Do You Know

              Coffee Facts 


  * According to legend, coffee was discovered in the 9th century when an Ethiopian goat herder named Khaldi noticed that his normally lethargic goats were more excitable after they had nibbled the red berries from an evergreen tree. Khaldi took the berries to a Muslim holy man, who turned the raw fruit of the coffee tree into the delicious beverage

  * Coffee was originally regarded as a wonder drug in Yemen and Arabia and was taken only at the advice of a doctor. Many saw coffee as a brain tonic or as a way to stimulate religious visions.

  * More than 500 billion cups of coffee are consumed each year, making coffee the world’s most popular beverage. It is also the world’s most traded commodity, after crude oil.



Prominent Contributors to Agriculture

Nellikuzhi  Kuriakose  Kurian, better known as James Kurian, is an ecologistagriculturist, and award-winning agricultural entrepreneur from Kerala, India. N.K. Kurian is the person who derived the concept of the Agricultural theme park. He is the Managing Director of Mango Meadows Agricultural Pleasure Land Pvt Ltd, an agricultural theme park.

According to Kurian, agricultural theme parks are parks that are made within an agricultural area or adjacent to an agricultural area mainly with an objective to give supplementary income to the farmer and to provide value addition for farm products. The main idea behind the agricultural theme park is to bring the buyer directly to the agricultural farm and to sell farm products directly to the buyer in a value added way without any intermediaries.

As a farmer, Kurian had to go through difficult situations where the traders and the market discriminated his efforts and his farm produce was undervalued and he had to suffer huge losses in farming. He learnt that he was not alone, the majority of farmers in India is not getting a decent living out of their farm income as the traders and intermediaries take all the profit and the farmers are left with no or minimum benefits. This made him think about a solution to fetch a reasonable price for the commodities produced by the farmers. He understood that equipping the farmers to sell their produce directly to the end users by avoiding the intermediaries and facilitating them to have value added products is the only option to ensure better rewards to the farmers. He also felt the necessity of farmers raising some supplementary income other than through sales of farm produces or its value addition but from other means or activities on the farm land.


News Highlight

Government to procure 15,000 tons onion for buffer stock

The government will buy 15,000 tonnes of onion from farmers to create a buffer stock to be utilized for market intervention in the event of price rise during a lean season. 

The procurement of onions would begin from next month, a top official in the Consumer Affairs Ministry official said. 

Last year, the retail price of onion had skyrocketed to about Rs 80-90 per kg. The sharp rise in prices had forced the government to boost supply in the market by purchasing onions from domestic as well as overseas market. 


Domestic cotton output to be 353 lakh bales in 2015-16: CAI 

Country's cotton output is estimated to be 353 lakh bales for the 2015-16 season, which began on October 1, according to industry body CAI. 

The total output for the 2014-15 crop year stood at 382.75 lakh bales, Cotton Association of India (CAI) said here. 

The total crop estimated in the northern zone during the season 2015-16, is 42.25 lakh bales, down from 53.50 lakh bales last year, it added. 

The projected balance sheet drawn by the CAI estimated total cotton supply for the season 2015-16, at 440.60 lakh bales while the domestic consumption is estimated at 315 lakh bales, thus leaving an available surplus of 125.60 lakh bales. 


Setting up e-platform to provide best prices to farmers 

Government is setting up a national online agriculture market platform to connect 585 regulated wholesale markets to ensure fair remunerative prices for the farmers. 

"To provide the best market price to farmers, the unified National Agriculture Market is working towards setting up a common e-market platform to connect 585 regulated wholesale markets, thereby making India, One Food Zone, One Country, One Market. 


Potato prices may shoot up 50-65% by April-May 

Potato prices may shoot up as much as 50-65% by April-May to Rs 18-20 per kg owing to an expected fall in production in West Bengal, which is said to have brought in speculators into play, raising the spectre of a spurt in food inflation. Wholesale prices have gone up 40% in the past two weeks at Delhi's Azadpur Mandi, one of the biggest vegetable markets in the country.

Business Line

Sugar: Tide turning in favour

The sugar sector, which has remained beaten down for a long time now, is seeing the tide moving in its favour. With two consecutive years of weak monsoon, not only has it impacted sugar production in India but global output, too. Thus, sugar prices in the country have gained momentum and are much higher (Rs 5-6 a kg) than what they were last year. International prices, too, have inched up but shed some gains recently.

With improved realisations, sugar companies have reported better profitability in the December 2015 quarter and consequently, share prices of most sugar companies are significantly up from their lows.

Business standard

Clove imports more than double in 5 years as domestic output falls steadily

Imports of cloves into the country more than doubled in five years, following a continuous decline in domestic production of the spice.

In 2010-11, imports were at 7,000 tonnes valued at ₹153.37 crore, against 14,950 tonnes valued at ₹771.13 crore in 2014-15, according to Spices Board sources.

Farmers in Idukki district of Kerala, where it was widely cultivated until about two decades ago, have cut down the trees as the prices turned out to be non-remunerative and shifted to other crops. Besides, it requires more labour for harvesting and that was scarce in the State.

Business line

Production of high value first flush tea likely to drop this March

Erratic weather -- delayed rains in particular – and increased pest proliferation are likely to cast a shadow on the production of high-value first flush tea in northWest Bengal and the adjoining sub-Himalayan region. Small tea growers estimate that this year at least 40% of the first flush crop might show a downward trend.

A labour strike at Kanan Devan Hill Plantations last year, combined with frost in the Nilgiris this year, have already put pressure on tea supplies in southern India.

While these event are likely to send tea prices northwards, the industry remains optimistic, saying that it is too early to comment on price movements in the coming auctions.

Business Standard

Focusing on horticulture to reduce tobacco cultivation: Govt 

To wean away people from tobacco cultivation, the government is giving high priority for remunerative horticulture crops. 

The government has been implementing the Mission for Integrated Development of Horticulture (MIDH) with effect from 2014-15 that covers fruits, vegetables, root and tuber crops, coconut and cashew, among others. 

"Horticulture is emerging as a prospective sector for replacing tobacco cultivation. High priority is given for promoting remunerative horticulture crops for weaning away tobacco cultivation.


Government to procure one lakh tonnes pulses

The government agencies will procure one lakh tonnes of pulses ,including masoor and gram in the coming days.

Already the agencies have procured 51,000 tonnes of kharif pulses for the buffer stock against the target of 50,000 tonnes said a press statement released by the Consumer Affairs department.

"We will start procurement of masoor, gram dal and other rabi pulses. The total target of procurement for the said pulses is one lakh tonnes," said the press statement 

Reviewing a meeting on price and availability of essential commodities,C Viswanath, secretary of department of consumer affairs was informed that import of 8,500 tonnes pulses order was on the way. 

Economic Times



Agriculture looks different today – our farmers are using GPS and you can monitor your irrigation systems over the internet.

  • Debbie Stabenow

Wishing you all a Great Month ahead! - ISAP Team

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