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A Self-Help Group (SHG) is a registered group of micro entrepreneurs having homogenous social and economic back ground; voluntarily coming together to save regular small sums of money, mutually agreeing to contribute to a common fund and to meet their emergency needs on the basis of mutual help.

In the initial phase of the SHG movement, the emphasis was more on mobilization of poor women into SHGs, and on facilitating credit and saving services. Gradually, the movement matured and the focus also moved on to encourage and help SHG women initiate their own enterprises. In this direction, federations of SHGs is an aggregation of large number of SHGs, and had the potential to leverage its collective strength to seek larger loan for starting the enterprise or better services at a lesser rate from service providers.

There are around 250 Self Help Groups (SHGs) formed and promoted by ISAP being instruments to achieve a variety of goals including women empowerment, developing leadership abilities among poor people, increasing school enrolment, and improving nutrition. Financial intermediation is another entry point to these goals. To achieve the goal of financial self-contentment, the groups are now engaged in manufacturing and marketing activities. On the same lines “Dharini” is developed as an umbrella brand name for the products of the Self-Help groups (SHGs) promoted by ISAP.

The story of DHARINI revolves around the hard work of around 3000 rural women in India being covered under various livelihood initiatives of Indian Society of Agribusiness professionals (ISAP), New Delhi. DHARINI is a Sanskrit name meaning "support" or "bearer". It is derived from the word ‘’Dharaa’’ which means Earth. It is synonymous with the word ‘’mother’’ as a mother bears children. The word ‘’DHARINI’’ is also in congruence with the livelihood initiatives whose products are being sold under the brand name in order to support income generation. The front (right) tilt of the text denotes motion. That the brand is dynamic and moving ahead. The first “i” in the logo signifies a liberated woman and the red dot on the second “i” identifies with the “Bindi” mostly sported by the Indian women on their forehead. The brown colour of the logo establishes its connect with mother earth and rural India while the small leaves on the top and bottom bands denote that the products marketed under this brand are mostly natural.

ISAP not only supports rural women in formation and registration of these groups, opening of group bank accounts, and preparation of loan applications to meet the startup capital requirements for starting income generation activities. SHG women are being provided skill development training in various livelihood generation activities like washing powder making, primary processing of spices, manufacturing of sanitary napkins etc. The products manufactured are marketed through ISAP’s Farmer Producer Organization (FPO) shops in the villages.

ISAP is also helping the SHGs to participate in various exhibitions and Kisan Melas for promoting the DHARINI products at national level. Honey, papad, washing powder, spices (coriander, chilli and turmeric) and sanitary napkins are some of the products made and marketed under the brand name Dharini. Mustard oil is another product that is in the pipeline.

The production units are currently based in Sawai Madhopur, Bundi and Bhilwara districts of Rajasthan, with an upcoming unit in Aurangabad, Maharashtra.

DHARINI, a social startup is slowly trying to gain adequate momentum and commercial mass. It has all the potential of becoming a social innovation.

For Trade Enquiry Contact
Mr. Bachchu singh choudhary
MOB:- 9413858854

Indian Society of Agribusiness Professionals
  • Farmer Households
    300,000
  • Agri-Preneurs
    2150
  • BPL youth
    9000
  • Womens
    15,000
  • Phone
    +91-11-43154100
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